This textbook comprises an innovative companion for cross-cultural management classes, demonstrating how organizations can deal with cultural differences successfully. Providing a constructive and positive lens into the multifaceted world of interculturality, the authors illustrate the multiple benefits associated with cultural diversity in the fast-changing global and digital environment. Key features include: Carefully constructed chapters that match course development Practical recommendations drawn from multiple disciplines for managing diversity Case studies from numerous cultures to educate students and managers alike in shaping intercultural relationships Multiple frameworks for analysis and illustrative literature reviews to provide a substantial and unique overview of intercultural management. Outlining ways in which to understand and constructively design interculturality, this textbook is a seminal guide for students of bachelors, masters and MBA courses, particularly those focusing on management studies. It also provides useful insights for organizations looking to design and develop intercultural management practices.

This textbook comprises an innovative companion for cross-cultural management classes, demonstrating how organizations can deal with cultural differences successfully. Providing a constructive and positive lens into the multifaceted world of interculturality, the authors illustrate the multiple benefits associated with cultural diversity in the fast-changing global and digital environment. Key features include: Carefully constructed chapters that match course development Practical recommendations drawn from multiple disciplines for managing diversity Case studies from numerous cultures to educate students and managers alike in shaping intercultural relationships Multiple frameworks for analysis and illustrative literature reviews to provide a substantial and unique overview of intercultural management. Outlining ways in which to understand and constructively design interculturality, this textbook is a seminal guide for students of bachelors, masters and MBA courses, particularly those focusing on management studies. It also provides useful insights for organizations looking to design and develop intercultural management practices.

The crucial actors of a global knowledge-based economy are multinational enterprises (MNEs). MNEs depend on the embeddedness in an institutional framework; their competitive advantage depends on the cross-border utilisation of regional and national capabilities. The innovativeness of a company is therefore based also on regional innovation systems. Multinational Enterprises and Innovation contributes to a better understanding of the interconnectedness between organisational and regional learning. On the basis of case studies in Germany and France, this volume investigates how MNEs cope with technical, economic and institutional uncertainties by drawing upon the complementary strengths of organisational and regional networks in national and European contexts. The book links two theoretical debates which are currently still largely disconnected -- the debate on learning processes in MNEs and the debate on the regional bases of innovativeness and competitiveness -- answering the question of how the internationalisation of R&D is reconciled with regional competences.

The crucial actors of a global knowledge-based economy are multinational enterprises (MNE). At the same time, the competences in the country and even in the region where the headquarters are located still play a crucial role for the localisation of R&D. MNEs depend on the embeddedness in an institutional framework, since their competitive advantage in the world-wide competition depends crucially on the cross-border utilisation of regional and national capabilities. Complementary to transnational networks, the innovativeness of a company is therefore based also on regional innovation systems. Multinational Enterprises and Innovation contributes to a better understanding of the interconnectedness between organisational and regional learning. On the basis of case studies in Germany and France, we investigate how MNEs cope with technical, economic and institutional uncertainties by drawing upon the complementary strengths of organisational and regional networks in national and European contexts. Thus, the book links two theoretical debates which are currently still largely unconnected -- the debate on learning processes in MNEs and the debate on the regional bases of innovativeness and competitiveness. In this way, we try to answer the question how the observed internationalisation of R&D is reconciled with the crucial role of domestic locations and regional competences.

Interkulturalität betrifft den gegenseitigen Verständigungsprozess von Personen, die verschiedenen Kulturen zugehörig sind und insofern nicht über dieselben Wertorientierungen, Bedeutungssysteme und Wissensbestände verfügen. Interkulturalität betrifft in jüngster Zeit immer mehr Menschen, sei es außerhalb oder innerhalb der eigenen Lebenswelten. Im Rahmen interkultureller Kontakte erfahren Personen nicht nur Ähnlichkeiten und Gemeinsamkeiten, sondern auch Unterschiede und Irritationen, die verstanden werden wollen. Aus diesem Grund hat die Forschung und Praxis zur Interkulturellen Kommunikation in den letzten Jahrzehnten – ausgehend von den USA – weltweit zunehmende Bedeutung und dynamische Entwicklung erfahren. Dieser Sammelband bietet einen innovativen und originellen Zugang zur Interkulturalitätsforschung: Im Mittelpunkt stehen für die Forschung bedeutende Personen, „Interkulturalisten“, die zentrale Theorien, Modelle und Konzepte erarbeitet und somit das Fach maßgebend geprägt haben. Es werden Zusammenhänge zwischen Interkulturalisten und bestimmten Themen, Theorien, Wissenschaftsdisziplinen und „Schulen“ hergestellt. Ebenso wird gezeigt, wie diese konzeptuellen Bezugsrahmen nutzbar sind, um die „interkulturelle Wirklichkeit“ besser zu verstehen.

James Bond 007 - die erfolgreichste Kinofilmserie der Welt nimmt auf seine Fangemeinde seit uber 50 Jahren Einfluss: Bond zeigt den Zuschauern das Gute und Schlechte auf der Welt, reprasentiert Lander, belegt Raume mit Assoziationen und erschafft Weltbilder. Er verkoerpert Ideale, Identitaten sowie einen bestimmten Stil und lebt interkulturelle Kompetenz vor. Anhand der Analyse der inhaltlichen Strukturen und Reprasentationsmuster der Filme wirft dieser Sammelband einen kritischen Blick auf die Wirkungsmacht des beruhmten Geheimagenten. Fur die zweite Auflage wurde der Band aktualisiert und Bezuge zum neuesten, dem 25. James-Bond-Film hergestellt.

This ground breaking textbook looks at the issue of managing across cultures: the difficulties and opportunities it brings and the competencies needed to handle situation and create solutions. Applying a constructive approach, Intercultural Management demonstrates how cultural diversity can be used as a resource to demonstrate synergy and complementarity. Taking a case-based approach, its innovative case studies examine a wide range of topics in international management, helping students to explore theory in the context of real-life situations. Taking the form of an edited collection, it offers a fascinating range of perspectives from a global panel of experts in the discipline. This will be the ideal companion to students taking courses on intercultural, cross-cultural, and international management at undergraduate, postgraduate and MBA level. It will also be valuable reading for organisations seeking to improve their intercultural management strategies. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/intercultural-management. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

In 57 realen Fallstudien werden die vielfachen Facetten der internationalen Unternehmenstatigkeit vorgestellt. Die didaktisch geschickt aufbereiteten Fallstudien decken die zentralen Bereiche des Internationalen Managements ab. Zu jeder Fallstudie gehoren neben der Problembeschreibung konkrete Fragen mit Losungshinweisen. In der 4. Auflage wurden zahlreiche Fallstudien durch neue und aktuelle Case Studies ersetzt; die verbleibenden wurden vollstandig uberarbeitet. Um die zunehmenden englischsprachigen Vorlesungen im Fach Internationales Management zu unterstutzen, sind in der 4. Auflage etwa die Halfte der Fallstudien in englischer Sprache.